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Logo Design is not just a design. It’s your brand image.
When you consider all the factors that are part of building a business, creating a logo may not seem like a top priority. Don’t listen to that voice; it couldn’t be more wrong. The logo is integral to your brand’s success, right up there with high-quality products and positive advice. So why is a logo important? Because it draws attention, makes a strong first impression, is the foundation of your brand identity, is memorable, separates you from the competition, promotes brand loyalty, and is expected by your audience.
#1 — your literal first look
Companies have approximately 2 seconds to convince impending customers that their products deserve attention. The logo can quickly capture the attention of viewers and communicate the basic values of the company in an interesting way. This short focus — you know how consumers judge your business by its appearance — can work in your favor, given that you have a reliable logo that you can talk about your company.
#2 — creates your brand image
The success of a brand is about telling a story that clearly and simply affects the emotions of customers. While it is true that your logo design is only part of a company’s brand, it serves as the basis of the whole story on which the brand is built. Colors, tones, fonts — it’s all determined by the story you’re trying to tell, and your logo sets the stage for that story. These elements will later be transferred from your logo to all your brand materials — letterhead, business cards, landing pages, you name them — and create a specific, marketable brand identity.
#3 — helps to communicate with the customers
You literally have a chance to get it right. The logo is the company’s first presentation to customers. If well designed, it can arouse public interest and invite them to become better acquainted with society; if not, you have just stolen a potential customer base and essentially ruined your business. This first impression is your way of immediately communicating ownership of the products you sell or the niche you dominate. Do you offer women’s basketball balls with an improved grip? Is your financial advice especially useful only for entrepreneurs? Your logo represents your company as an authority in your professional space from the very beginning.
#4 — stimulates effective call to action
Logos are a point of identification; they are a symbol that customers use to identify your brand. Ideally, you’ll want people to instantly associate a glance at your logo with a reminder of what your company is doing and, most importantly, how they feel. Since a good logo is a visual and aesthetically pleasing element, it evokes a positive memory of your brand, which your company name may not have. And to be honest, part of your audience will likely forget your business name (don’t take it personally — its human nature), but your logo will instantly associate with your brand memories.
Dare to stand out with your logo because your company logo tells consumers why your business is unique. Sure, there may be 50 more cafes in your city, but yours is the only one committed to sustainability, for example, your green and earthy logo can carry this message home. A well-designed company logo can communicate anything from the company’s background (professional, relaxed, fun) to its mission (fun, efficiency, and innovation) through the right icon or the appropriate font. In other words, your logo is a medium through which you can share your values and show your consumers why you are not like your competitors and, above all, you are better.
What makes a good logo?
Even among logo designers, the question of whether a logo is good can lead to uncertainty. Personal taste is an inevitable factor in a conversation, which can make it seem like an unsolvable puzzle. But it’s not true. To comprehend what a good logo is, you need to find a way to think about it objectively, that is, without personal feelings, preferences or opinions influencing the result.
Having understood why a logo is important, let’s reflect upon what makes a good logo.
It should be Relevant
Relevance refers to how well your custom logo design connects with your audience. It is important to conduct an audience survey to understand exactly who the logo should be talking to, from general descriptors like age and education to more narrow ones like values and hobbies. Use your knowledge of your community to conduct research on which design elements will appeal to them the most. This includes balancing the previous topic above — you want your logo to be prominent, but you don’t want it to be so remote that target consumers can’t connect to it.
It should be different
Your logo should be clear and designed to stand out from similar brands. Use design elements that don’t fit into current trends to create a strong visual impression. The brand should have a unique history, and this will guide you in designing a distinctive logo.
It should be adaptable
Adaptability refers to how well your logo design stands out in all media that are virtually and physically possible. A worthy logo design should be suitable for mobile devices and the web, for print and digital printing, any scale and shape. Responsive logos vary in size and complexity. They sometimes even exist in different colors to suit different purposes.
It should be timeless
It is not enough that the logo is good today; it must remain good for years to come. While logo redesign is an option, constant changes can compromise consumers’ ability to associate a logo with a business. That’s why a good logo is designed to be timeless right from the start.
Bottom Line
A logo design is going to be the first impression of your business. Getting a custom logo design is something that may not look like a need but is actually something that will set your image right in the eyes of the audience. Even if you do not have a virtual presence yet, you would still need a logo that is used on your business cards which have been a mode of spreading the business’s name for a long time. To get an up-beat logo that talks about your business in the best way possible, you may need to seek help from a professional logo designer.
