We start with a thorough analysis of our client’s website. Then, we begin optimizing the website’s content. Finally, our team works closely with clients to ensure the website copy we write is end-user oriented with the search engines in mind. We conduct extensive keyword research to identify the most effective keywords to target on each website page. We then optimize the content to ensure that the keywords we use are strategically placed proportionately within the content to maximize their effect.
We also optimize the website’s meta tags, including title tags and meta descriptions, to ensure that they are concise, relevant, and effectively communicate the content of each page. In addition, optimization ensures that all images on the website are correctly enhanced, with appropriate sizes, alt tags, and file names.
We take a comprehensive approach to off-page optimization, starting with analyzing our client’s current backlink profile. Backlinks are links from other websites that point to our client’s website. These links are a key factor in search engine algorithms and can significantly impact a website’s search rankings.
We conduct extensive research to identify high-quality, relevant websites that may be interested in linking to our client’s website. We then work to build relationships with these websites and earn high-quality backlinks through a range of techniques, such as guest blogging, broken link building, and influencer outreach.
In addition to building high-quality backlinks, we also focus on building our client’s online reputation and brand authority through social media marketing, online reviews, and other online reputation management techniques. By establishing our clients as thought leaders and authorities in their industry, we help to boost their online visibility and reputation.
Our development team conducts a detailed website audit to identify any technical issues hindering its performance, such as broken links, slow loading times, or duplicate content.
We start by checking the website’s indexing status and ensuring that all important pages are crawled and indexed by search engines. We also analyze the website’s architecture, ensuring it is logical and easy for users and search engines to navigate.
Analyzing the website’s page speed ensures that it loads quickly and efficiently. We optimize the website’s images, reducing file sizes without sacrificing quality, and implement caching and compression techniques to improve page load times.
In addition, we ensure that the website is mobile-friendly and responsive, with a design that adapts to any device. Finally, we optimize the website’s schema markup to ensure that search engines can easily understand the content on the website.
We’ll get customers near you to know who you are, where they can find you, and what products or services you offer. By appearing at the top of local search results, you’ll have an edge over your competitors and attract more foot traffic to your business. 9 out of 10 customers head to the internet to look up local businesses in their area.
Let customers near you know who you are and where they can find you
Local SEO is the process of increasing your visibility in your local area or a smaller geographical location. Have you ever gone online and searched for the best restaurant near you? Good local SEO gets that one business to the top, above the rest.
National SEO strategies that focus on improving website visibility in search results on a national or global scale. Our national SEO strategy begins with an analysis of your current standing, industry, competitors, and target audience. We conduct extensive keyword research to identify the most relevant and valuable keywords for your business, taking into account factors such as search volume, keyword difficulty, and user intent. Once we have identified the target keywords, we optimize your website’s content, structure, and technical elements to ensure that it is highly relevant and authoritative for those keywords. We also develop a comprehensive content strategy to create high-quality, informative, and engaging content that resonates with your target audience and helps establish your brand as an authority in your industry.
We work to acquire relevant backlinks to your website from reputable sources, which helps to boost your website’s authority and improve its rankings in search results. The process requires ongoing effort and refinement. Therefore, we regularly track and analyze your website’s performance, frequently adjusting our strategy to ensure that your business continues to rank highly in search results and attract valuable organic traffic.
Onsite SEO is optimizing individual web pages on a website to improve its search engine rankings and attract more relevant organic traffic. Onsite SEO involves optimizing the content, meta tags, header tags, images, URLs, and internal links of each page, as well as ensuring that the site structure and design are user-friendly and easily navigable for visitors and search engines. We begin by assessing the website’s current state and identifying any technical issues affecting its search engine ranking.
Remember that search engines have one goal: to provide users with relevant answers to their queries. Therefore, websites must create engaging, informative, and relevant content that caters to the search engine’s target audience and, ultimately, to the end users. For website developers and content writers, this involves incorporating relevant keywords into the content, using header tags to structure content, and optimizing files to improve overall website performance. We create each page to highlight its unique and accurate meta tag and description that accurately describes the content on each page. By analyzing the website’s page speed, we ensure that it loads quickly and efficiently. The company should create a sitemap that lists all the pages on the website, and submit it to search engines to help them crawl and index the website’s content.
Aside from content, another essential aspect of onsite SEO is the impact on how users interact with a website, which in turn affects its search engine ranking. A well-structured website with intuitive navigation, fast page load speed, mobile responsiveness, high-quality and relevant content, and high engagement metrics all indicate a positive user experience. By optimizing a website for a positive user experience, businesses can improve their search engine ranking, attract more qualified leads, and increase conversions.
SEO is the most cost-effective and proven technique to attract new customers to website. Wizard Innovations enable businesses to start earning more qualified search traffic to their website with customized search engine optimization techniques. Wizard Innovations has the dedication and experience to support your business in achieving its goals and in driving more lead generating traffic.
We understand your niche and can boost your ranking for specific search terms. Your SEO specialist will review the entire website and will create a successful SEO Strategy as per your wish list. Wizard can help you with: